DIAMONDS

Fun Fact: Diamonds are NOT created equal!

We will search coast to coast fo find the most distinctive diamonds for you based on your budget, without sacrificing quality for price. 

NATURAL DIAMONDS

LAB GROWN DIAMONDS

Each Diamond has it's own UNIQUE and MEASURABLE attributes which separates it from others. The jewerly industry tends to inform the public of the 4 characteristics that determine the quality & value of a diamond: CUT, COLOR, CLARITY & CARAT. These characteristics are referred to as "The 4 C's". Here at J. West Jewerly Designs, we only sell GIA or AGS Certified Diamonds.

However, there is more to a diamond than JUST the 4 C's. When purchasing a diamond, there is FLUORESCENCE, BRILLIANCE, FIRE & SPARKEL, CERTIFICATION, and ORIGIN to consider as well. This can add to the confusion of buying a diamond, especially online. Diamonds are priced based on their measurable attributes as well as subjective attributs. Two diamonds can appear to be identical based on their certification and the 4 C's, but one will be more expensive than the other. It's because side by side, one is simply more brilliant than the other. The best way to buy diamonds is to view them in person in natural sunlight. 

Our Diamond Quality Standards

Click each link to learn more about each standard.

Our Diamonds are Well Cut & Proportioned, graded no lower than "SI2" Clarity or "H" Color, they have NO Fluorescence, minimum Brilliance, Fire & Sparkle rating of "high", certified only by AGS, GIA or STU, and they only come from "Conflict Free" sources.