The 4 C's: CUT

The True Brilliance of a Diamond is Exposed by it's Cut!

Cut is not the shape of a diamond, but it's proportions, symmetry and polish. Cut is the most important aspect of a diamond's brilliance and fire. Diamonds must be cut to proper proportions to maximize the amount of light going in and coming out of the top (or table) of the diamond. Diamonds that are cut too deep or shallow, or have extremely thick girdles will  NOT reflect light properly. Well cut diamonds sell at a premim, while poorly cut diamonds sell at "discounted" prices. 

Back to DIAMONDS

Our Diamond Quality Standards

Click each link to learn more about each standard.

Our Diamonds are Well Cut & Proportioned, graded no lower than "SI2" Clarity, or "H" Color, they have NO Fluorescence, minimum Brilliance, Fire & Sparkle rating of "high", certified only by AGS or GIA, and they only come from "Conflict Free" sources.