Diamond Quality: BRILLIANCE, FIRE & SPARKLE

What makes one diamond beautiful and another one dull is the way it reflects and refracts light, better known as the diamond's Light Performance. Gemologists use imaging spectrophotometer technology to measure a diamond's Brilliance (white light), Fire (color light) and Sparkle (scintillation).

Then they rate each of these measures compared to other diamonds of the same shape. The scale for each shape was set by measuring thousands of diamonds to determine the highest and lowest amount of Brilliance, Fire and Sparkle possible for each shape.

Premium diamonds have High-Very High ratings, Average diamonds have Medium-High ratings, and Discount diamonds have Low-Medium ratings.

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Our Diamond Quality Standards

Click each link to learn more about each standard.

Our Diamonds are Well Cut & Proportioned, graded no lower than "SI2" Clarity, or "H" Color, they have NO Fluorescence, minimum Brilliance, Fire & Sparkle rating of "high", certified only by AGS or GIA, and they only come from "Conflict Free" sources.